About Us
Built by Business Owners, for Business Owners
We Understand the Challenges of Today's Businesses—And How to Solve Them
K2 Advisors Group was born from a simple idea: There has to be a better way to run and grow a business.
After decades of running companies and consulting across industries, we saw too many businesses weighed down by waste, inefficiency, and outdated processes.
We built K2 Advisors Group to help change that.
With over 40 years of combined experience, deep healthcare expertise, strategic partnerships, and cutting-edge AI knowledge, we’re here to help you do more with less.
“The essence of strategy is choosing what not to do.”
Michael Porter, Harvard Business School
OUR MISSION
To help businesses operate more efficiently, competitively, and intelligently by uncovering hidden opportunities, eliminating waste, and aligning smart technology with strategy. We bridge the gap between leadership goals and real-world execution—delivering practical improvements that drive immediate and measurable impact.
Our Team
Michael Fox, CSFS
President & COO
Michael has brought his passion for teaching and health to the K2 team, allowing us to help clients through the lens of lifelong wellness. A former coach, fitness specialist, and teacher, Michael loves that he can impact two of the most important things in a person's life: their health and their money.
Originally from New Jersey, Michael now calls the Upstate home along with his incredible wife and two daughters. They cheer him on as he battles the status quo of our healthcare system, always searching for better ways to help others live the life they deserve.
Michael's view on life is encapsulated by his favorite quote from Jim Rohn: "Don’t wish it were easier, wish you were better."
Josh Hyman, Health Rosetta Certified
Chief Operating Officer
Recognized as an expert in health care insurance best practices and a Certified Health Rosetta advisor, Josh weaves his background in the non-profit and teaching world to help our clients improve their financial health and employee care.
After settling in the Upstate as a child, Josh now lives in Woodruff, SC with his high-school sweetheart wife and two children. There, he is building a home for memories on their 30+ acre land.
Josh's personal experience with the financial impact of our healthcare system fuels his drive to help others find better solutions for their health and wealth.
Gregory Kaye
President, AI
As President of the AI Division at K2 Advisors Group, Greg helps businesses simplify complexity and unlock growth through AI-powered solutions and strategic insight. With over 20 years of leadership in sales, banking, and manufacturing, he guides companies in identifying, prioritizing, and executing on opportunities that improve efficiency and performance.
A Midwest native now living in Upstate South Carolina with his wife of 25 years and their three boys — Camden, Carter, and Cayson — Greg leads with a servant heart rooted in family values.
His expertise in ERP and CRM systems, paired with partnerships in machine learning, allows him to translate advanced technology into practical, sustainable business improvements. He holds a Business degree from Lenoir-Rhyne University, is an active C12 member, a longtime Vistage alum, and a three-time graduate of Darren Hardy’s Executive High-Performance Forum.
John Bradley, Health Rosetta Certified
CEO Emeritus
After 22 years in the healthcare arena, John has seen it all. Including a broken neck with a $275,000 medical bill (he was able to get reduced to $62.4K for the employer) and a 10X upcharge for the anti-venom on a backyard snake bite (fought and won with a refund of $32,860). Seeing firsthand how people were impacted by the current healthcare system, he decided to channel his deep experience to create real change... and K2 Advisors Group was born.
JWhen not fighting the good fight, you'll find John playing sports with his kids, cooking with his talented wife, or scaling mountains around the world. After summiting Kilimanjaro twice, once with his son and daughter to raise funds and awareness for a medical clinic in remote Kenya, John is currently planning to summit Denali.
Jim Taylor
Co-Founder & Partner
As a founding Partner, Jim wanted to create something that actually made healthcare better for people. He loves rolling up his sleeves and jumping into a client's case to discover what is broken so it can be repaired.
Jim is at heart a man of faith and family.
Born and raised in Columbia, SC and an Upstater since 2009, he is the father of seven amazing children and the husband of an incredible wife he adores. (Jim is also a pet dad to two adorable pups that get to visit the office with him.)